Feature: CFJ Wood & Laminate – design/market trends editorial/ June

Design & market trends

LVT continues to be a popular flooring choice in 2022. It’s a material that is stylish, affordable and easy to maintain, making it a fantastic option for domestic and commercial projects alike, and we only expect this trend to continue with technological advances, improvements in installation methods and design development.

The material offers a cost-effective way of achieving the premium look of real timber or the stunning appearance of tiled floors, while offering the advantages of being affordable, highly durable, scratch resistant and easier to clean and maintain compared to real wood and stone. With a myriad of colours and design styles now available offering higher levels of authenticity than ever before, it’s no wonder that LVT flooring represents a healthy portion of the flooring market.

One of the continuing design trends is wooden parquet effects. Herringbone and chevron flooring has long been associated with luxury and grandeur in stately homes and a marker for style and affluence, and the pattern’s expansion into LVT flooring over the last decade or so has opened up the design scope of this sought-after look to a much wider demographic.

Herringbone offers a more classic parquet look with tightly alternating boards laid at 90° angles which create a stunning focal point in any room while chevron takes the classic style and gives it a modern update. Here the planks are cut at 45° to create a more modern geometric zig-zag effect, which is particularly popular among younger homeowners.

One of the main advantages of LVT flooring is its hardwearing surface layer. It does not crack like a ceramic so is increasingly viewed by consumers and retailers alike as a real alternative to a traditionally laid ceramic tiled floor, and of course the fact that it can be laid with ease in a fraction of the time to tiles is a major selling point for installers.

Patterned tile effects are another trend in the LVT flooring market that is showing no sign of waning, as you can instantly achieve the look of retro tile flooring with all the convenience, value and performance benefits of a man-made material. These designs are currently enjoying a revival among younger consumers and at the same time, they conjure up feelings of nostalgia among the older demographic, so are a good option with the increasing trend for multi-generational households.

Similarly, large format tile designs such as concrete and slate effects are continuing to have a moment. The flooring offers a great way to create a bold statement while injecting a sense of space into a room and offers the benefits of easy maintenance and compatibility with underfloor heating systems, unlike natural stone.

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