Post Pandemic: Q&A with Gail Alcock, Flooring Director

What changes have you made to your service in reflection of the pandemic?

The Malmo™ LVT collection has a robust service proposition in place that has continued to serve our customers well throughout the pandemic. We are committed to holding full depth and breadth of product through our nationwide distribution network which enables us to offer ex-stock availability across the complete product range with delivery in 24-48 hours to anywhere in the UK. This has enabled clients’ projects to keep running without any delays, circumventing current industry challenges around supply chain management, which is unfortunately impacting on product availability and project build timescale in other areas.

Has the pandemic had any influence on flooring trends?

Post pandemic, people are more looking for products that will help their home be safe, stylish and easy to look after and wall, floor and kitchen surfaces have a large role to play here. Unlike grouted tiles or wood floors, LVT delivers a very smooth and streamlined surface that is very easy to clean and does not require any ongoing maintenance such as re-sealing.

The trend of course continues for people to create light-filled rooms and bring the outdoors in with free-flowing open spaces and stickdown LVT goes hand in hand with this as a floorcovering choice. With no expansion gaps or door profiles required, it is highly stable to deal with the temperature variations from direct sunlight and deliver a streamlined design look.

The pandemic has made our homes even more important to us. Does this put extra pressure on ensuring that each new home has the perfect bathroom?

The pandemic has made everyone value their homes as a place of safety and happiness and this has fuelled the desire to move or improve. With hygiene naturally moving up the agenda over the past 18 months, the choice of surface finishes in the home has been elevated to a higher importance and there is a greater desire for materials that provide a smooth and seamless easy to clean finish, while delivering high performance. Luxury vinyl tile (LVT) flooring offers many benefits for the bathroom environment because, as well as being extremely durable with higher impact resistance than tiles, the flooring is naturally warm underfoot, is totally waterproof and has a tactile but easy clean surface with no grout lines to contend with.

The complete Malmo™ collection offers a total of 57 designs; 25 stickdown designs and 32 rigid, including the award-winning Senses range.

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